How to Increase Domain and Page Authority Score?

If you're looking to grow your website’s online visibility and rank higher on search engines like Google, then improving your Domain Authority (DA) and Page Authority (PA) is crucial. These two metrics, developed by Moz, help determine how well your site and individual pages will perform in search engine rankings. Although they aren’t direct Google ranking factors, they are still important indicators of your site's strength.

What is DA & PA?

What is Domain Authority (DA)?

Domain Authority is a search engine ranking score developed by Moz that predicts how likely an entire website is to rank in search engine results. It ranges from 1 to 100—the higher the score, the better your chances of ranking well. DA is influenced by multiple factors including the quality and quantity of backlinks, domain age, and overall SEO health.

What is Page Authority (PA)?

Page Authority is similar to Domain Authority but focuses on individual pages rather than the whole domain. It also ranges from 1 to 100 and indicates how well a specific page can perform in search rankings. A higher PA usually means the page has quality backlinks, strong content, and proper optimization.

Both metrics are not used by Google itself, but they are reliable third-party indicators that give insights into your website’s SEO potential.

In this blog, we’ll discuss five actionable strategies to boost your domain and page authority scores effectively:

 

1. Acquire High-Quality Backlinks

Backlinks are like votes of confidence from other websites. The more quality websites that link to you, the better your DA and PA will be.

How to get high-quality backlinks:

• Guest blogging on reputable websites in your niche.
• Creating shareable content like infographics, guides, or research reports.
• Getting listed on industry directories and resource pages.
• Building relationships with influencers and bloggers for natural mentions.
• Reclaiming unlinked brand mentions using tools like Ahrefs or SEMrush.

Tip: Focus on getting links from websites that have high domain authority themselves. One strong backlink can be more powerful than ten weak ones.

Also Read - What Are Backlinks in SEO? A Beginner’s Guide to Boosting Rankings

 

2. Remove Bad Links

While backlinks are great, not all links are good. Toxic or spammy links can do more harm than good, lowering your domain and page authority.

Steps to remove bad backlinks:

• Audit your backlink profile regularly using tools like Moz, Ahrefs, or Google Search Console.
• Identify spammy, low-quality, or irrelevant links.
• Reach out to webmasters to request link removal.
• If ignored, use Google’s Disavow Tool to prevent those links from affecting your site.

Tip: Removing bad backlinks can often result in a quick boost in authority and search rankings.

 

3. Optimize Content

High-quality, optimized content attracts traffic, earns backlinks, and keeps users engaged—all of which contribute to better authority scores.

How to optimize content:

• Conduct keyword research and target relevant terms naturally.
• Use proper on-page SEO techniques, like header tags, meta titles, descriptions, and alt text.
• Update old content with fresh information, current stats, and better visuals.
• Improve readability by using short paragraphs, bullet points, and subheadings.
• Ensure zero plagiarism and original insights in your content.

Tip: Content that answers user intent and provides real value naturally attracts backlinks and user engagement—two key metrics for PA and DA.

Also Read - 9 Reasons Why Unique Content is Essential for SEO

4. Improve Internal Linking

Internal linking helps spread link equity across your website and improves crawlability for search engines.

Internal linking best practices:

• Link to relevant blog posts or service pages using descriptive anchor texts.
• Use a hierarchical structure, where main pages link to subpages and related content.
• Avoid excessive linking on a single page—keep it natural and useful.
• Make sure your most important content receives the highest number of internal links.

Tip: A strong internal linking structure not only boosts PA for individual pages but also helps build overall site authority.

 

5. Improve Website Structure and User Experience

A fast, well-structured, and easy-to-navigate website helps both users and search engines. A better user experience means more time on site, lower bounce rates, and more engagement—factors that indirectly impact your authority scores.

How to enhance structure and UX:

• Use a clean and responsive design across all devices.
• Ensure fast loading speeds by optimizing images and using caching.
• Maintain a logical site architecture with clear menus and categories.
• Create a custom 404 page and ensure proper redirects for broken links.
• Improve mobile usability, as mobile-first indexing is now the standard.

Tip: A website that's easy to navigate encourages users to explore more pages, improving both your bounce rate and PA for internal pages.

 

Final Thoughts

Raising your Domain Authority (DA) and Page Authority (PA) scores takes time and consistent effort. But by focusing on quality backlinks, cleaning up harmful links, publishing optimized content, leveraging internal links, and enhancing the overall website experience, you can significantly boost your SEO performance.

Remember, DA and PA are not goals in themselves but indicators of how strong your site is compared to competitors. So, stay focused on delivering value to your users, and your authority will naturally grow.